2009/10/31

Welcome to the Buyer's Paradise - KADEWE


This monstrous bat was hovering above the restaurant's guests today in Berlin's KADEWE (Kaufhaus Des Westens = Department Store of the West). For a lousy 160 € the eager consumer could purchase a ticket to gain access to their Halloween Party. Cheers!

The more than 100 years old KADEWE was opened in March 1907. It is the largest department store on the European continent. In 1927 the store was incorporated into the Hertie group. In the course of  the "Aryanization" during the National Socialist era, the owners were forced to sell and an "Aryan" managing director was appointed. An American airplane crashed into the building in 1943 - the KADEWE almost burned to the ground.

The original KADEWE was designed by the architect Johann Emil Schaudt. It was  a five stories high ferroconcrete building in unadorned neoclassical style. The storefront made out of shell limestone was structured horizontally (residential building like) with two central projections.

Today the giant store welcomes up to 180.000 visitors from all over the world each day - many of them just strolling around and marveling at the luxurious goods offered for sale.

Entrance hall in 1908

 
Storefront 1907 

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